Saying ‘No’ to sugar is indeed a tough choice. People find sweet foods pleasurable and for some, it’s their “feel good” food after having a rough day. All important occasions and celebrations are incomplete without sweet foods. Ever wondered what makes us love sugar?
In this post featured in ‘The conversation’, an Anthropologist who studies the evolution of taste perception talks about why it’s so hard to say no to sweet. Why do we have a preference for sweetness over bitterness?
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