Strong manufacturing ability and a growing buying potential make India a hot spot for global fashion brands. Fueled by Covid-19, digital medium has taken center stage in marketing strategies when it comes to targeting the tech savvy customer. For a Digital Marketer in the fashion industry, it is important to stay in sync with the latest trends in the marketing approach.
“Marketers are increasingly leveraging digital tools such as search advertising, email marketing, search engine marketing, etc., to build brand awareness and recall. Nevertheless, mobile-friendly websites, advertisements and landing pages are among the top trends for the fashion industry due to increasing traffic from mobile devices over any other channels. “
